Her first taste of entrepreneurship got here at some stage in an internship with Swedish cosmetic emblem Oriflame, while studying at the Stockholm School of Economics.
Eager to discover her Iranian roots, elderly 23, she spent almost a yr in Tehran, putting in place a subsidiary.
Armed with actually a "to-do list", Susanne says she realised that starting a business enterprise became "not tougher or larger than that".
After 4 years at Procter & Gamble, and then the accident, her earliest commercial enterprise ventures blanketed a perfume enterprise and a haircare logo, however soon she had her fingers in many pies.
Selling her apartment to raise funds, her other enterprises protected a touch lens organization and a 3D-printed jewellery company.
It become while gambling poker that Susanne met her first major buyers. She won video games at tournaments for traders and tech start-ups, which helped to enhance her profile.
One project capital corporation gave her 15m kronor, while in addition funding got here from another.
She often speaks at entrepreneurship events
However, no longer all her early ventures were successful, including a pharmacy business. "The timing turned into wrong," says Susanne. "Everything that shouldn't happen, happened.
"During those years, I definitely started out seven companies. A lot of them failed. Some of them went very well."
By 2012, her main commercial enterprise become Unity Beauty Group which went on an "aggressive expansion". It bought beauty chain Parelle, released an internet shop and a year later merged it with on line beauty platform Eleven.
With a combined turnover of 130m kronor, matters then moved fast. A new warehouse opened, and within a couple of years, the quantity of personnel jumped to 30.
This story is from a new mini-series known as Paths to Success
Then in 2015 Susanne sold her stake, with the purpose of instead turning into an investor in some of companies. A year later she launched her investment firm, Backing Minds, collectively with commercial enterprise associate Sara Wimmercranz, a founder of Swedish on-line shoe store Footway.
When the pair met a decade ago, also playing poker, they learned they had been many of the few women securing funding inside the country.
This brought about a closer have a look at the records on who gets funding, and who doesn't. "That's when the whole idea for Backing Minds became born," says Susanne. It invests in start-ups that are often overlooked, such as the ones led by women, immigrants, or people residing outdoor Stockholm.
Eager to discover her Iranian roots, elderly 23, she spent almost a yr in Tehran, putting in place a subsidiary.
Armed with actually a "to-do list", Susanne says she realised that starting a business enterprise became "not tougher or larger than that".
After 4 years at Procter & Gamble, and then the accident, her earliest commercial enterprise ventures blanketed a perfume enterprise and a haircare logo, however soon she had her fingers in many pies.
Selling her apartment to raise funds, her other enterprises protected a touch lens organization and a 3D-printed jewellery company.
It become while gambling poker that Susanne met her first major buyers. She won video games at tournaments for traders and tech start-ups, which helped to enhance her profile.
One project capital corporation gave her 15m kronor, while in addition funding got here from another.
She often speaks at entrepreneurship events
However, no longer all her early ventures were successful, including a pharmacy business. "The timing turned into wrong," says Susanne. "Everything that shouldn't happen, happened.
"During those years, I definitely started out seven companies. A lot of them failed. Some of them went very well."
By 2012, her main commercial enterprise become Unity Beauty Group which went on an "aggressive expansion". It bought beauty chain Parelle, released an internet shop and a year later merged it with on line beauty platform Eleven.
With a combined turnover of 130m kronor, matters then moved fast. A new warehouse opened, and within a couple of years, the quantity of personnel jumped to 30.
This story is from a new mini-series known as Paths to Success
Then in 2015 Susanne sold her stake, with the purpose of instead turning into an investor in some of companies. A year later she launched her investment firm, Backing Minds, collectively with commercial enterprise associate Sara Wimmercranz, a founder of Swedish on-line shoe store Footway.
When the pair met a decade ago, also playing poker, they learned they had been many of the few women securing funding inside the country.
This brought about a closer have a look at the records on who gets funding, and who doesn't. "That's when the whole idea for Backing Minds became born," says Susanne. It invests in start-ups that are often overlooked, such as the ones led by women, immigrants, or people residing outdoor Stockholm.
